TO BE THE FIRST CHOICE
Our vision is to:
- Be the first choice in representation, marketing and development for our global suppliers.
- To grow sales for our retailers through brand’s that are a first choice in value, aesthetic appeal, taste and authenticity.
- Grow great talent as an employer of choice (first choice that is).
- Offer New Zealanders an array of brands that are consistently their first choice for value, quality and taste.
P R I D E
It stands for:
Passion. Responsiveness. Integrity. Dedication. Enjoyment.
It’s one thing to have great figures and a proven track record for fresh thinking (which we do).
It’s another to do business with people who’s values you like and trust. To be honest, the latter is the single-most influential reason our customers keep coming back.
And we are really proud of that!